About this on-demand webinar
🧐 What could 50 customer analytics projects in the banking and financial services industry teach us?
Peter Neckel, author of the book "Customer Relationship Analytics" and Head of Customer Analytics at Positive Thinking Company, has spent the last twelve years investigating the causes of AI projects failures. He distills his practical experience on these 50 customer analytics projects into four key success factors.
❌ By the way, did you know that nine out of ten AI projects fail on the way from the initial idea to productive implementation?
Watch this on-demand webinar to dive into the heart of customer analytics projects, where success and failure are sometimes surprisingly close together.
Who should watch the replay?
- Head of Customer Service,
- Head of Marketing,
- Head of Sales,
- Chief Data Officers,
- Head of Data Science,
- or anyone with a stake in analytics and data within a Banking and Financial Services organization.
Topics to be covered during this webinar:
- Four key success factors for Customer Analytics projects
- Concrete customer case studies
- How to approach Customer Analytics in the Banking and Financial Services industry