To become an unmissable tennis tournament, the Rolex Paris Masters invests in its must-have tournament digital tool: the mobile app.

Indeed, the tournament was looking to create a fluid and personalized experience that delivers continuity with the experience on the court.

This webinar will present how we address the tournament's main challenges when redesigning its mobile application:

• The launch of the tournament’s new visual identity through a newly designed mobile application
• The coordination between the various third-party partners: about 10 stakeholders
• The integration of complex design data (e.g. Momentum)
• The CMS integration (Prismic)
• The marketing features: plan analytics tracking, advertising, gaming mobile & more

Discover how the Rolex Paris Masters won the challenge of surprising and engaging its fans!