Intelligent Automation: Towards a reinvention of our world

Intelligent Automation: Towards a reinvention of our world

Intelligent automation continues to be one of the top technology trends for 2021.

In our digital age, efficiency is more important than ever. And even though a lot of businesses digitized their front-office (what the client gets to see), their back-office is often still very archaic. As a customer, you can easily fill out an online form to request a consumer loan or make an insurance claim. Yet, it often still takes several days before your request is actually handled because even basic tasks, such as checking if all the information is there, are still done manually. 

But let’s face it, this is no longer something customers accept from their bank, insurer or accountant nowadays. That is why the rise of intelligent automation (or hyperautomation) is for the second year in a row in Gartner’s list of Top Strategic Technology Trends for 2021

Therefore, what is ‘Intelligent Automation’ and how can it help your business?

What is intelligent automation?

The world is already familiar with automating some simple repetitive tasks thanks to classic rule-based automation such as RPA tools. This is done by hard-coding specific rules in a computer program. Thus, such a program is good at handling the same structured information over and over again.

Intelligent automation helps to automate more than just repetitive tasks, it also helps to automate thinking (or cognitive) tasks. With Artificial Intelligence at the core of Intelligent Automation technologies, there’s no more need to hard-code specific rules to follow. 

You just need to feed the machine information and it automatically learns from feedback and new examples. This is why Intelligent Automation is a game-changer. Thanks to this technology, a machine can also apply what it has learned on unstructured information.

As the vast majority of data is unstructured, you can easily imagine that this is a game-changer with a huge potential to automate basic administrative tasks, instantly and 24/7. 

Intelligent automation is a steppingstone towards General Artificial Intelligence

Artificial intelligence has left the academic laboratories and can be found in several applications we use every day, for example, the facial recognition software to unlock your smartphone or the software that moves some of the emails that you receive directly to your spam folder. These, and many other examples that we know today, are referred to as ‘narrow’ artificial intelligence. The individual applications have learned to be very good at doing one specific task.

On the other side of the spectrum, we have ‘general’ artificial intelligence. Visionaries and dreamers explain general artificial intelligence as the ability of a machine or computer program to think like a human.

The three R’s of intelligent automation

The technological foundations for Intelligent Automation can be summarized in 3 concepts that are easy to understand: read, reason, and rely on.


Consists of discovering relevant pieces of information in this email. Data extraction technologies are used to find for example the policy number. Note that the policy number literally appears in the digital text from this email. 

If this would have been a paper letter, Optical Character Recognition (OCR) would have been applied first, to transforms a picture of the letter to a digitized text. OCR and data extraction are used in most intelligent automation use-cases.


Means understanding what this message is about and taking a decision on what has to be done. Note that the concepts “car insurance cancellation” or “end of vehicle ownership” do not literally appear in the message. 

Technologies such as Natural Language Processing (NLP) as well as Machine Learning classifiers are used to achieve this. 

Rely on

Is simply put an answer to the question “can we trust the machine?” and if this is not the case a person would still need to validate the decision and correct if necessary. Asking a person to validate a decision made by AI is often referred to as ‘bringing a human in the loop’.

Therefore, each decision made is given a confidence score, reflecting the trust in the machine.

The next wave of automation

Robotic Process Automation (RPA) has been hyped enormously in the past few years giving birth to several unicorns. RPA can be best described as the old excel-macro on steroids, relentlessly executing repetitive macros across not just one but several applications. 

A typical use-case is to type information received in a web form into the database of an ERP system. RPA manages to automate many such low value-adding tasks that are based on repetitive tasks, with structured input and fixed rules. 

RPA is one of the more advanced forms of classic automation described earlier. Yet, it doesn’t learn from its mistakes and it can’t handle exceptions it hasn’t been programmed to deal with. The focus of RPA is more on input/output between systems, via screen scraping and mouse/keyboard automation, and less about the actual content itself. Intelligent automation is focused more on the heavy lifting of the actual content.

Typical shortcomings and drawbacks of RPA are:

Intelligent automation overcomes these challenges and will power the next wave of automation. Where RPA is the hands of the future workforce, Intelligent Automation will soon be the nervous system.

The benefits of intelligent automation

So why would you opt for an Intelligent Automation solution instead of other (often cheaper) Process Automation solutions? Intelligent Automation has many benefits, but some typical business benefits are:

Intelligent Automation is here to help you automate cognitive tasks. Just some of the example use cases include:


RPA and AI are but valuable toolkits which you can use to aid your organization’s digital transformation. The choice of implementing either RPA or AI (or both) really depends on your specific use case, and ensuring “fit for purpose” is the key. For the case of RPA, many organizations have cited reasons such as wanting to capture the “low hanging fruits”, quick implementation and time-to-market (usually in a matter of weeks or months), low costs and complexities, and others. And many are making the smart bet of using RPA as the first step in the digital stairways to intelligent automation.

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