The most innovative companies today have reinvented their marketing strategies to meet customer expectations. Have you? Today, it’s crucial to demonstrate the value of marketing and understand customer behavior to create unique customer experiences.
Marketers need to clearly demonstrate with KPIs and metrics the value potential they offer. Given that “90 percent of the data in the world were generated in the last two years alone” (TechNative 2019), data competencies are of increasing importance for successful marketing in today’s world.
To turn data challenges into data advantages you as a marketer need to effectively navigate increasing data volumes, acquire analytics capabilities and make use of solutions that will help you more clearly demonstrate marketing value.
We provide our experience and expertise in analytics technologies with solutions such as self-service analytics and cutting edge business intelligence. These solutions give your users the ability to easily access, prepare, explore and analyze their own data and efficiently generate reports and dashboards that give an overview of activities and ensure that the best decisions are made.
In the digital era, marketers have access to massive amounts of data which, when properly analyzed and understood, allow for deep understanding of customers and their needs. This is important because competition and ever higher buyer expectations demand effective brand differentiation.
You as a marketer need to create an entire data-driven culture with the right strategies to meet these challenges, allowing you to design compelling customer experiences.
Here is where we come in. First, we help you define an appropriate data & analytics strategy through workshops, data-related maturity assessments and use case identification. Then, according to your strategy, we give your users the analytics capabilities they need – descriptive and diagnostic analytics – and develop models to unlock your company’s in-depth analytics capabilities – predictive and prescriptive analytics – for predicting customer behavior and needs.
The rapid expansion of digital marketing means dealing with proliferating marketing tools and media formats (images, text, videos, and more). This all needs to be managed while maintaining the efficiency of day-to-day operations. The advent of remote working has made effective collaboration for marketing teams even more important, both within centralized and decentralized structures.
In order to meet these challenges, you as a marketer need new ways to facilitate collaboration in and among your teams. And that means you need to effectively utilize the latest technologies.
Allow us to turn your digital workplace into an environment that facilitates smooth teamwork and intuitive information exchange, increasing everyone’s effectiveness. We provide innovative platforms accessible from anywhere, at any time, and arm your teams with tools fitted to their needs. Optimized information sharing and efficient coordination boost your marketing operations in the digital age.
Today marketing teams are confronted with an increasing and diversified number of tasks, many of which are repetitive and bring no added value. Moreover, many available tools and applications are poorly integrated, requiring manual input.
Automation solutions improve workplace productivity, allowing your marketing teams to focus energy on the tasks that matter – those with the greatest added value.
We put our automation expertise at the service of your teams, designing, for example, custom bots that can regularly update customer data, monitor social networks and manage ads. Together we can go even further, applying automation to anything from customer experience enhancement to improved marketing operations. By identifying relevant use cases together with you, we can provide technologies ranging from chatbots to predictive models integrated in your automation solution.