The retail industry has already been disrupted. Are you making the right moves? From omnichannel customer experience to rethinking supply chains, the retail sector demands constant evolution and intelligent implementation of the latest technologies.
In a highly competitive industry, the ability to communicate with customers and respond to their needs is the cornerstone of a successful retail business. Today customers expect seamless experiences, both online and offline.
In order to meet these challenges and ensure success in a rapidly evolving marketplace, retailers need to master digital technologies and understand customer and employee needs.
We will collaborate with you to design tailor-made applications for the customer experiences of tomorrow. From solutions for ordering anytime and anywhere, to keeping customers informed and facilitating interactive brand communication, we help you exploit the potential of digital technology. We also design employee-side applications to revolutionize customer relations. Such solutions can give your sales force the ability to personalize custom relationships in real-time with next best offers and relevant product information.
Like most of our clients, you’re already collecting data. But you might lack the infrastructure and capabilities to leverage it. All the data in the world won’t help you without the means to analyze, understand and make it work for you.
In order to improve customer experience, which ultimately means sales performance, retailers need the right data strategy and data platform.
We use our expertise in designing and implementing data platforms for big data and business intelligence to create an infrastructure that makes the right data available to the right people. We give you the ability to perform analytics and data science with ease, which is what you need to understand customers, make the best decisions, and maximize performance.
Brands have had to quickly implement new technologies in order to offer the complete digital experiences expected by today’s consumers. Before digital apps became widely available, companies were limited to tracking what and when a person purchased something. With more advanced technology, companies can collect larger amounts of diversified customer data, such as preferences, personal profiles, previous shopping habits, and much more.
To make the most of this data and maximize business efficiency, retailers need advanced data analytics technologies. This makes it possible to personalize services and experiences, increasing brand interaction and conversions.
Allow us to overhaul your data-driven approach. First, we’ll carefully review your analytics and BI capabilities, looking for untapped potential and value-adding upgrades, such as self-service analytics and citizen data science. Next, we’ll work with you to identify efficiency maximizing use-cases, such as autonomous decision-making, inventory management and forecasting, and customer experience personalization. We are equipped to support you at any point in the process, all the way to implementing the data science and AI technologies you need.
To meet customer expectations in the digital marketplace, retailers are now using sophisticated environments that involve apps, cloud migration, and data collection. This tends to escalate security requirements, creating both more data to protect and more vulnerabilities. It’s therefore no surprise that retail, with data-based personalization, has been “experiencing more breaches than any other industry in 2019.” (Intsights, 2019) Retailers have been pouring resources into advanced e-commerce platforms, while neglecting to invest in adequate data protection strategies. Inadequate security puts a company’s reputation at risk. It only takes one breach of security and customer data is compromised.
Retailers need comprehensive security programs in order to protect customer data and mitigate the damage that security breaches can cause to reputation.
As we do for all our clients, we can provide security monitoring, threat detection and response for hybrid environments, penetration testing for web and mobile apps to reveal vulnerabilities, and a dedicated team to resolve discovered issues. We follow the latest data protection standards, such as the GDPR, to ensure that customers feel safe with your brand.
