Enabling a public agency to provide relevant insights using data visualization

This case study gives an overview of how we trained the research analyst team of hub.brussels in the advanced use of Tableau and data visualization and storytelling techniques.

• Training
• Self-service Analytics
• DataViz
• Dashboards
• Data Storytelling
• Insights
• Tableau Software

Key Challenges

hub.brussels promotes the attractiveness of Brussels for entrepreneurs. hub.brussels supports entrepreneurs at all stages of development, from the idea to the handover of the company, from new exporters to small and middle-sized enterprises already established internationally.

hub.brussels offers customized and dedicated resources to help entrepreneurs create and develop their business in the Belgian capital. In particular, hub.brussels was building a platform to share social, economic and business data.

One of the goals of hub.brussels was to publish interactive dashboards on its data platform to help entrepreneurs gain insights and download relevant information on various topics. They selected Tableau Public to make their insights available.

Indeed, the analysts in the Research Business Unit of hub.brussels had different levels of competence using Tableau: from complete beginners to advanced users. In this context, our client wanted them all to master Tableau and gain additional skills in data visualization and data storytelling.

Our Approach

To meet our client’s needs, we:

• Designed a multi-level training program based on the existing competencies of the co-workers;
• Carried out several training sessions including theoretical and practical aspects of Tableau and data visualization concepts;
• Ran several dedicated Office Hours on how to tackle specific topics in Tableau and how to create impactful data visualizations using best practices in data storytelling.

Benefits

• Empowerment of 9 Research Analysts in building interactive dashboards.
• Reduced time to build new dashboards and increased number of functionalities for entrepreneurs.
• Creation of innovative ways to communicate relevant insights to entrepreneurs.
• Completion of 4 key projects including around 50 dashboards.

We are very happy about the training we did with Positive Thinking Company, our team was able to quickly improve its theoretical and practical knowledge.
The trainers are experts in their field and very result-oriented. Positive Thinking Company was also flexible in adapting the training to our specific needs in order to meet our key goals.

Research Team Manager – hub.brussels

Team involved

In this project, a Tableau Desktop / Tableau Public specialist was involved in leading Tableau training sessions: Beginner and Advanced levels. Also, a data storyteller led a dedicated workshop on how to approach creating a data visualization from scratch and data storytelling best practices.

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