Context and Challenges
Our customer is a start-up who wanted to develop a dedicated web and mobile application for companies and business travelers, in a B2B2C model. They wanted a solution that would help all employees organize their business trips. It would also offer employees a single access point for all their travel-related information.
This is the context in which our customer called upon us to build:
- A mobile application for travelers that includes expense reports, smart agendas, trip timelines, interactive profiles, portfolios, a service rating system, etc.
- A web application for travel managers that includes traveler information, billing, etc.
Approach
In order to best meet our customer’s expectations, we divided the project into different phases:
- UX Audit: UX/UI analysis to analyze the user journey and experience envisioned by our customer. This allowed us to understand and detect any friction points and major problems in the user experience.
- Understanding needs and defining personas
- Scoping: defining the user story backlog
- Development: delivery of features and integration of information from external information systems such as: CDS (a professional hotel reservation platform, Amadeus (an air travel reservation and data platform), Award Wallet (email parsing), Dimo software (expense management software).
Benefits
This application has allowed our client to launch its activity to simplify the business of business travel. These users benefit from:
- a disruptive web and mobile application that centralizes all key travel information.
- personalization: users can follow their trips in real time, note their accommodation preferences via a user rating system, etc.
- Simplified management of the business travel for the company and its employees
Global Delivery Model
- Customer location: France
- Delivery center: Brussels / Chambéry / Lyon / Tunis / Lille
- CBTW Brands ecosystem: Versett and Positive Thinking Company
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