Technological partnership with Beautiful Sports amateur challenges

Technological partnership with Beautiful Sports amateur challenges

We are proud to announce that we have started a 3-year partnership with Beautiful Sports with whom we share the vision of challenging ourselves to excel. The aim of this partnership is to not only be a sponsor, but a technical partner that take the challenges participants digital experience on another level.

Who is Beautiful Sports?

Beautiful Sports organizes amateur championship in Belgium for both businesses and individuals.

Beautiful Sports encompasses three federations:

Company Leagues

They reinforce the identity of companies around their sports teams. By combining the strength and model of its other federations, Beautiful Sports offers companies a unique sporting framework.

At a time when teleworking is becoming the norm, the objective is clear: to bring people together. Around the competitions, everything is put in place to bring the magic of sport to life within the whole company.

BBFL

Founded in 2013, the BBFL is the first and largest amateur women’s football league in Belgium.

Built around fun, learning and fair play, the BBFL continues to attract new teams every season. In 2020, the BBFL will have 60 teams and more than 1500 players aged between 16 and 40.

BCF

The Bonneville Cycling Federation is the real amateur classics league in Belgium. The only federation that allows you to cycle like the pros, but with much more fun.

Unlike solo cycling or cycling with friends, strategy and race facts are central to the BCF. With its team formula, outstanding classics and three distinctive classifications, the BCF refocuses on what has made cycling so legendary. If we add to this the desire to surpass oneself and the love of cycling, we obtain what constitutes the foundation and the values of the BCF: effort, cycling, passion.

Our partnership


As a technological solution partner, we support Beautiful Sports with its IT challenges and the experience of its platform during their events and challenges.

For our first collaboration, we worked on the cycling race “Les Routes Noires” taking place in the Charleroi province. We optimized the ranking interface of the platform, therefore offering an enhanced digital experience to the race participants.

In addition, we are the proud sponsor of the “Maillot à pois” which rewards the leader and the winner of the mountains race ranking based on the same model as Le Tour de France.

With this partnership, Positive Thinking Company takes a new step in its involvement in the sports domain, where core values like collaboration, equality, discipline, perseverance and respect are definitely ones we stand by.